Sports

10 months ago

Dream11 Replaces Byju's as New Lead Sponsor for Indian Cricket Team

Dream11 Replaces Byju's (symbolic picture)
Dream11 Replaces Byju's (symbolic picture)

 

IIE Digital Desk : Dream11 has replaced Byju's as the new lead sponsor for the Indian cricket team. The deal is reportedly worth INR 700 crores for a period of five years. Dream11 is an online fantasy sports platform, while Byju's is an educational technology company. The two companies were in a bidding war for the sponsorship rights, with Dream11 eventually emerging victorious.

The deal with Dream11 will see the company's logo appear on the Indian team's jersey and other official merchandise. Dream11 will also have the right to use the Indian team's intellectual property for marketing purposes. The deal with Dream11 is a major coup for the Indian cricket team. It is the most lucrative sponsorship deal in the history of Indian cricket, and it will help to ensure that the team has the financial resources it needs to succeed.

The deal with Dream11 is a major boost for the Indian cricket team. It will provide the team with much-needed financial resources, and it will also help to raise the team's profile. Dream11 is a well-known and respected brand, and its association with the Indian cricket team will be beneficial for both parties. The deal is a sign of the growing commercial value of Indian cricket, and it is sure to attract other sponsors in the future.

The deal with Dream11 is also a major victory for the Board of Control for Cricket in India (BCCI). The BCCI has been under fire in recent years for its handling of sponsorship deals, and the deal with Dream11 is a sign that the BCCI is finally getting its act together. The deal with Dream11 is a win-win for all parties involved. The Indian cricket team will get the financial resources it needs to succeed, Dream11 will get the exposure it needs to grow its business, and the BCCI will get the revenue it needs to run the game.


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