Business

IIE DIGITAL DESK : Shares of cooling solutions maker Blue Star Ltd climbed roughly 5 per cent on Wednesday after the company unveiled a new portfolio of room air conditioners ahead of the peak summer season, boosting investor sentiment in the home appliances sector.

The stock’s advance came even as broader market indices weakened, underlining strong investor confidence in the company’s summer product strategy. Blue Star’s share price has gained nearly 6 per cent over the past two trading sessions following the announcement. 

Blue Star has introduced a comprehensive range of 125 models of room air conditioners for Summer 2026, designed to strengthen its presence in both residential and commercial cooling segments. The lineup includes flagship premium offerings as well as models spanning various performance and price points to cater to diverse consumer needs. All units comply with the latest Bureau of Energy Efficiency (BEE) standards, which came into effect on January 1, 2026. 

The expanded AC portfolio is part of the company’s broader strategy to capitalise on growing demand for energy‑efficient and high‑performance cooling solutions amid rising temperatures and increased consumer adoption in India’s urban and non‑urban markets.

Market analysts have noted that Indian room air conditioner stocks, including Blue Star and peers like Voltas and PG Electroplast, have drawn attention from investors. Expectations of sustained seasonal demand driven by a warmer summer outlook contributed to the rally in AC stocks, even as some brands prepare for phased price increases due to rising input costs and new energy norms. 

Blue Star’s product launch and strategic positioning ahead of the heating season helped fuel optimism in the company’s near‑term sales prospects, lifting its share price in early trade.