Technology

IIE DIGITAL DESK : Vu Televisions has officially launched the Vu Vibe DV (Designer’s Vision) across India, claiming the title of the world’s first QLED television to integrate an 88 W Dolby Atmos soundbar into its frame. This groundbreaking design melds premium display and audio technology to provide a complete cinematic experience without the clutter of external speakers—ideal for modern Indian homes.

At its heart is a sleek, near bezel‑less floating glass display available in five sizes: 43″, 50″, 55″, 65″, and 75″.Each model features a 4 K QLED panel with A+ grade quality, Dolby Vision, HDR10, HLG, and MEMC support. Combined with 400 nits peak brightness and VuON AI processing—including a Turbo mode—the screen delivers vivid color accuracy, fluid motion, and contrast tuned to cinematic standards. This was achieved in collaboration with the Hollywood Filmmakers Association to ensure director-approved visuals .

The audio is where the Vibe DV truly stands out. An integrated 88 W soundbar powered by Dolby Atmos provides immersive surround sound. With multiple preset modes—news, music, movies, and sports—users can tailor audio output to their preference. There’s also an ‘audio-only’ mode allowing the soundbar to function independently as a music system, keeping the display off to save energy.

The TV runs Google TV OS and packs 2 GB RAM with 16 GB storage—a solid setup for app performance. Connectivity is robust, featuring Bluetooth 5.3, dual-band Wi‑Fi, HDMI ports including eARC, USBs, optical audio, AV input, LAN, and support for AirPlay and fast-casting from Android and Apple devices. Notably, the uniquely designed remote includes hotkeys for Cricket Mode, Cinema Mode, and OTT services like Netflix and Prime Video, plus a pioneering Wi‑Fi button to reconnect the network quickly—a feature catering to Indian broadband realities.

Pricing begins at ₹26,999 for the 43″ model, stepping up to ₹32,999 (50″), ₹36,999 (55″), ₹52,999 (65″), and ₹66,999 (75″), and the series is available via Amazon India and retail outlets since June 24, 2025 .

Vu’s founder and CEO, Devita Saraf, emphasized the brand’s intent: “With the Vu Vibe DV ... we have specially made a product for the Indian audience who is discerning, has global taste and wants nothing but the best. ... From amazing picture quality and sound to the design ... this is something that will perfectly adorn the Vu buyer's home” .

The Vibe DV builds on Vu’s strategy of integrating superior audio and visual experiences into a single sleek unit, without sacrificing space. With its premium QLED display and top-tier sound, the TV positions itself strongly against competitors like Sony Bravia and Samsung QLED/OLED offerings, though at a significantly lower price point.

The Vu Vibe DV is India’s most audacious QLED launch to date—offering a compact home theater setup with Dolby-certified visuals and sound. Its polished design, smart features, and aggressive pricing make it a compelling choice for anyone seeking elevated entertainment without dealing with external setups.