Technology

IIE DIGITAL DESK :  Mumbai, June 26, 2025 – vivo has launched its latest TWS Air 3 Pro earbuds in China, combining advanced audio technology, lightweight comfort, and long battery life into a compelling package that spans music, calls, and gaming needs

Each earbud weighs a mere 3.8 g, creating a barely-there fit ideal for extended listening sessions  They incorporate 12 mm dynamic drivers tuned by vivo’s Golden Ears acoustic team, supporting AAC, SBC, and the newer LC3 codecs for rich, clear sound 

The TWS Air 3 Pro pack a punch with up to 50 dB multi-mode ANC, automatically adjusting to ambient conditions for tailored noise reduction—ideal for travel or commuting  Supporting features include a triple-mic array and wind-noise duct to filter background sounds during calls, reducing as much as 94% of wind clutter .

vivo’s DeepX 3.0 stereo effects enhance bass, mids, and highs, while four spatial-audio presets—concert, studio, theatre, hall—offer immersive experiences across content types .

Battery life is strong: 9.5 hours per earbud, combined with 47 hours total with the case. A long-play variant boosts total runtime to 52 hours, and a fast-charging boost delivers 3 hours of playback in just 10 minutes.They also support Bluetooth 6.0, enabling dual-device connections, low-latency 44 ms gaming mode, and advanced features like vocal feedback for karaoke.

In the long-battery version, vivo adds smart integrations—BlueOS ecosystem connectivity, animated pairing pop-ups, voice and camera control, message announcements, and find-earbuds features.

The earbuds carry an IP54 dust and splash resistance rating, with airflow vents for comfort. They are offered in Galaxy Black and Vitality White finishes. Packaging includes a compact Type-C charging case and touch controls for full media navigation.

vivo has set the price at ¥199 (~₹2,400) for the standard model and ¥229 (~₹2,750) for the long-battery version. The standard variant launched June 25, with full rollout from July 2. The extended-life version will follow on July 10 .

The TWS Air 3 Pro positions vivo strongly in the mid-range ANC earbuds market: delivering flagship-level ANC and spatial audio at accessible prices. The lightweight design and long battery life cater to commuters, gamers, and fitness enthusiasts alike. Introduction of Bluetooth 6.0 aligns vivo with next-gen wireless tech, and features like karaoke feedback and BlueOS point to deeper ecosystem integration.

vivo’s TWS Air 3 Pro arrives as a well-rounded option for audio lovers seeking versatility, comfort, and value. With ANC, spatial sound, extended playback, and intelligent features inside a sleek, light design, they represent a compelling offering in a competitive market. As global markets wait for availability updates, these earbuds could disrupt expectations for what budget-friendly wireless audio can offer.