Technology

IIE DIGITAL DESK : The product launch that signals Realme's intensified focus on building a broader smart ecosystem, the brand on Tuesday not only introduced its flagship smartphone GT 7 but also unveiled its next-generation true wireless earbuds — the Realme Buds Air 7 Pro. With this dual launch, Realme aims to solidify its presence across both smartphone and audio segments, offering cutting-edge features at competitive pricing.

The Buds Air 7 Pro come with a host of upgrades in both design and performance. At the core of this premium audio accessory is its advanced Hybrid Active Noise Cancellation (ANC), capable of cancelling ambient noise up to 50 dB. This marks a significant leap from its predecessors and positions the earbuds among the best-in-class for immersive audio experiences, whether you're on a call, listening to music, or binge-watching content.

Design-wise, the Buds Air 7 Pro embrace a minimalist aesthetic with improved ergonomics. The earbuds are compact, lightweight, and designed for long wear without discomfort. Realme has also upgraded the charging case, making it sleeker and more pocket-friendly, while retaining a premium matte finish. Available in elegant color options, the design complements Realme’s broader GT lineup, giving consumers a seamless visual and functional pairing.

The sound performance of the Buds Air 7 Pro is driven by 11mm dynamic bass drivers, which offer a richer, more detailed output. Realme has tuned these earbuds to deliver a punchy low-end, crisp mids, and sparkling highs. Support for Hi-Res Audio and spatial audio enhances the listening experience, making them ideal for audiophiles and casual listeners alike.

Gamers and content streamers also have reason to be excited. The Buds Air 7 Pro feature Bluetooth 5.4 with ultra-low latency mode, ensuring that sound syncs perfectly with visuals — crucial for fast-paced gaming and video streaming. The earbuds also support Google Fast Pair, making them effortlessly compatible with Android devices.

Another area where the Buds Air 7 Pro shine is in battery life. Realme claims a total playback time of up to 40 hours when combined with the charging case. On a single charge, users can expect about 10 hours of continuous listening, and with just 10 minutes of fast charging, they can get up to 7 hours of playback — perfect for users in a rush.

For those concerned about call quality, the Buds Air 7 Pro come equipped with quad microphones and AI-enhanced Environmental Noise Cancellation (ENC). Whether you're taking calls in a noisy street or a bustling café, the earbuds are designed to filter out background noise and focus on your voice.

Additional features include smart touch controls for music and calls, in-ear detection, and IP55 water and dust resistance, which make the earbuds suitable for workouts and daily commutes.

Priced at an attractive ₹5,999, the Buds Air 7 Pro will go on sale next week via Realme's official website, Flipkart, and major offline retail stores. Given its blend of premium features and value pricing, the earbuds are expected to generate significant interest among Indian consumers.

By launching the Buds Air 7 Pro alongside the GT 7 smartphone, Realme underscores its ambition to create a tightly integrated hardware ecosystem. This move is in line with current trends in the tech industry, where brands are looking to offer multi-device experiences that work better together. With the Buds Air 7 Pro, Realme is not just offering a companion device but a powerful standalone product that could redefine expectations in the mid-range TWS segment.

As the competition intensifies in India’s audio wearables market, Realme’s bold step may well push rival brands to step up their game. For now, the Buds Air 7 Pro look set to become a strong contender in the premium audio space.