Ananya Panday Becomes Chanel’s First Indian Brand Ambassador, Marking Historic Global Fashion Milestone
IIE DIGITAL DESK : Bollywood actor Ananya Panday has been announced as the first-ever Indian brand ambassador for the iconic French luxury fashion house Chanel, marking a significant moment in global fashion representation. The announcement was made by Chanel on Wednesday, with a series of official images featuring Ananya Panday dressed in the brand’s signature Parisian aesthetic, seamlessly blending elegance and youthfulness.
At just 25, Ananya Panday has quickly risen as a fashion-forward celebrity in India, known for her contemporary style, social media presence, and growing influence among Gen Z audiences. Chanel’s decision to name her as their face in India signals the brand’s intention to strengthen its presence in the fast-growing Indian luxury market while also appealing to younger, fashion-conscious consumers.
The announcement was met with excitement across fashion circles, with Ananya expressing her pride and gratitude on social media. She called the appointment a “dream come true” and said she was honored to represent a brand with such rich legacy and timeless design. Fashion experts have noted that this move aligns with Chanel’s global strategy of embracing diversity and modernity while staying true to its heritage.
Ananya Panday’s association with Chanel will involve campaigns across fashion, beauty, and fragrance segments in India and select global markets. She is expected to attend major fashion weeks, exclusive brand events, and collaborate on curated content that merges her vibrant persona with Chanel’s refined image.
With this landmark collaboration, Ananya joins the global league of Chanel ambassadors including Kristen Stewart, Jennie of BLACKPINK, and Margot Robbie, making her one of the few Indian actors to be associated with a historic European luxury label.
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