Nation

Mumbai (June 22,2023) : Sylvester daCunha, the creative genius behind the iconic Amul Girl campaign, passed away on Tuesday night in Mumbai. He was 80 years old. daCunha was born in Mumbai in 1943. He studied at the JJ School of Art and worked as a commercial artist before joining Amul in 1965. He was the creative director of Amul for over 30 years and is credited with creating the Amul Girl, one of the most recognizable and beloved advertising icons in India.

The Amul Girl first appeared in 1966 in an ad for Amul butter. The ad featured a young girl with a mischievous smile and a bowl of butter. The ad was a huge success and the Amul Girl quickly became a national icon. daCunha went on to create hundreds of Amul ads, all of which featured the Amul Girl. The ads were witty, clever, and often political. They satirized current events and social issues, and they often poked fun at politicians and celebrities.

daCunha's Amul ads were not only popular in India, but they were also featured in international publications like The New York Times and The Economist. He was awarded the Padma Shri, India's fourth-highest civilian award, in 2006. daCunha's death is a major loss for the Indian advertising industry. He was a true creative genius and his Amul ads will be remembered for generations to come.