
IIE Digital Desk: Actor Salman Khan was directed by the Delhi High Court to remove all teaser links and related promotional material from online platforms within 24 hours after he claimed that his personality rights were violated in the film, which could potentially hinder the ongoing legal proceedings against him in relation to the 1998 blackbuck poaching case.
During the hearing, Justice Jyoti Singh commented on the promotional material's apparent depiction of ongoing events and expressed concern that it could negatively impact Salman Khan' reputation. The court noted that a brief period of public distribution could result in significant damage and cautioned that continuing to publish the teaser could be grounds for contempt of court.
The court ordered producer Amit Jani to remove the teaser and all related promotional material from social media platforms within 24 hours. The document indicated that in the event of a non-compliance from the producer, YouTube and X (previously Twitter) could instruct them to delete the content themselves. Certain interviews and promotional footage associated with the film were also halted by the court. According to Salman Khan, the movie is clearly based on the 1998 blackbuck poaching case where he played a character who looked almost identical to his appearance and style without permission. The judge's decision was not justified. According to his plea, the project is unlawfully utilizing his personality and publicity rights while jeopardizing legal proceedings that are still pending before the Rajasthan High Court.
An injunction against the film's production, promotion, and release was sought by the actor through the Delhi High Court after a legal battle began in June. No interim relief was granted at the time of those notices issued to the filmmakers at earlier hearings. After viewing the teaser in open court, a new ruling was issued by the court due to serious concerns about its content.
The producers of Kala Hiran: The Battle for Legacy have defended the movie as a work of fiction that is inspired by public events. The court's recent ruling effectively prohibits the online distribution of promotional content until further orders are issued. This case has once again highlighted the growing legal dispute over digital media and personality rights, particularly when films or digital materials are based on real-life individuals whose legal issues are still unresolved. The matter of the film's release is a topic of discussion that will continue in the Delhi High Court.
