1 year ago

Government Issues Strict New Mandate on Tobacco Depictions for Netflix, Hotstar, and Prime Video

Tobacco Depictions (File picture)
Tobacco Depictions (File picture)


May 31, 2023 : In a bid to address concerns about the portrayal of tobacco use in popular streaming platforms such as Netflix, Hotstar, and Prime Video, the Indian government has introduced a stringent new mandate. The move aims to curb the influence of on-screen smoking and promote a healthier media environment.

Under the new directive, these streaming services are now required to implement stricter regulations on the depiction of tobacco-related content. The government's mandate stipulates that any scene featuring characters smoking or using tobacco products must be accompanied by prominent health warnings. This measure intends to raise awareness about the potential health risks associated with tobacco use.
The decision to impose these regulations comes amidst growing concerns about the impact of on-screen smoking on public health, particularly among younger audiences. The government believes that curbing the glamorization of tobacco in digital content can play a significant role in discouraging tobacco consumption and safeguarding public health.

By placing responsibility on streaming platforms, such as Netflix, Hotstar, and Prime Video, the government aims to ensure that they actively participate in promoting a smoke-free culture. The inclusion of prominent health warnings will serve as a constant reminder of the dangers associated with tobacco use, encouraging viewers to make informed choices about their health and well-being.

This mandate represents a significant step in aligning India's entertainment industry with public health objectives. It reflects the government's commitment to reducing the prevalence of tobacco use and its adverse effects on society, especially among the youth.
Moving forward, it will be crucial for streaming platforms to promptly comply with these new guidelines. By incorporating health warnings alongside scenes involving tobacco use, Netflix, Hotstar, and Prime Video can contribute to a more responsible and health-conscious media landscape, prioritizing the well-being of their viewers.

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