IIE Digital Desk: "Auron Mein Kahan Dum Tha" is the starring of "Ajay Devgan and Tabu"and "Ulajh" is the starring of "Janhvi Kapoor" are generating significant buzz, but their pre-sales performance has been underwhelming. Both films have sold fewer than ₹1000 worth of tickets each in pre-sales. This surprising outcome contrasts with the anticipation surrounding these releases, which feature prominent stars and acclaimed directors.
Several factors might contribute to this, including changing audience preferences, competition from other entertainment options, or perhaps pricing strategies. The low pre-sale figures might prompt producers and distributors to rethink their marketing approaches and strategies for maximizing box office returns.
Despite the initial slow start, these films still have the potential to attract audiences through word-of-mouth and post-release promotions. As the release dates approach, the films' success will ultimately depend on their reception and the effectiveness of their marketing efforts in converting interest into ticket sales.